Sweet & Sting
Logo & Branding
Sweet & Sting is visually inspired by Sierra Analise. Her mission is to style women in clothing that they feel empowered in while also combating "fast fashion". All of Sierra's pieces are thrifted, supporting the up-cycling movement.
Engaged with astrology, she often professes a love of her Scorpio energy. This presented a great opportunity for the icon development of "Sweet & Sting".
Fun, funky and loud, this branding direction offers a break from formal fashion labels and encourages exploration.