Sweet & Sting
Branding
Inspired by Sierra Analise’s mission to empower women through fashion while promoting sustainability, I crafted the branding for Sweet & Sting. Sierra's unique approach, featuring upcycled, thrifted pieces, provided a foundation for a bold, unconventional brand identity.
Drawing from her astrological affinity with Scorpio energy, I developed a distinctive icon and visual direction that’s fun, funky, and loud. This branding breaks away from traditional fashion labels, encouraging creativity, self-expression, and a move toward sustainable fashion.