Creating a Typeface
The task was to develop a modular typeface directionally inspired by a company and creatively inspired by an image, phenomenon or structure. The company I began with with 72 and Sunny, an advertising company with goals of global communication through honesty an clever design. I took the direction of outreach and sun to come to radiation. I researched the sun and its behaviors, becoming fascinated by solar flares. It is these solar flares that I drew inspiration for my modulars from.