It's Hung is a competitive fishing team based out of Clearwater Florida. This project was a particular challenge as the client did not have any design direction in place, or knowledge how how to communicate desired features (NOTE: this is perfectly acceptable. A designer's job is to understand the client). Typically a questionnaire is gone through and the answers provided help establish direction, but in this case the client was instructed to provide a list of brands that they like. From their the list was sorted into visual categories and comps were made accordingly to achieve the final design.