Iron Heart Fitness
Iron Heart Fitness is a LLC focused on personal training and developing a small line of products: shirts, hoodies, jackets. With the surge of "athliesure" and "brand ambassadors" on social medias such as Instagram and Snapchat, standing out in fitness apparel is a big task. This logo design is a strong vector art piece that does well on products as well as standing alone. It stands out from current design trends in a positive way. To continue its authenticity, moodboards were created to help guide upcoming apparel and social media marketing choices.