Arctic Reservations
Branding
Arctic Reservations, a leading provider of reservation software for outdoor adventure companies, entrusted me with creating their comprehensive visual identity. I developed a cohesive brand strategy, including logo design, color palette, print materials, web design, stationery, and motion graphics. My goal was to craft an elegant, professional aesthetic that mirrors Arctic Reservations’ elite standing in the travel industry, ensuring their brand communicates both sophistication and reliability to their clients.